About me

A Path Built on Real Decisions

I began my career in freight logistics while studying Economics and Business Administration. That experience showed me early that the gap between what a business needs and what it actually does is almost always a structural problem.

I later opened my own office and became a registered representative for two courier express companies in my city, managing client relationships, solving day-to-day problems, and learning what customers genuinely care about.

When I went back to complete my Master’s degree in Marketing, I didn’t leave that experience behind. I built on it, and graduated with a nationally recognized innovative project. Today I work independently in digital marketing and business development. This site is a direct extension of that journey.